Tools for Selling or Leasing your Property

Selecting an Agent

Your most important decision when selling or leasing your commercial property is the selection of the person you choose to represent you.

The job of your Agent is position your property in its best light and to promote it extensively to the maximum number of potential buyers and/or tenants.  Your Agent will acquire a thorough knowledge of your property and ensure that it is placed competitively in the marketplace in order to garner the highest price possible in the the shortest amount of time.  In addition, your Agent will assist you with the various activities, documents and procedures that are parts of the transaction to ensure a smooth and successful close.

Tips For Selecting an Agent

Your Commercial Real Estate Professional should be:
  • Knowledgeable of property values in the area and aware of competitive offerings.
  • Highly-trained and experienced with the sale and/or lease of similar properties.
  • Familiar with local zoning laws and land-use regulations.
  • Aware of the complicated local and state requirements affecting your transaction.
  • Experienced with multiple alternatives to market your property to the broadest audience.
  • Effective in multi-party, face-to-face negotiations.
  • Knowledgeable in the technology resources that facilitate the transaction.
  • Supported by professional legal counsel.

Developing a Marketing Strategy

In order to sell or lease your property quickly and on with the best possible terms, it's necessary to prepare your property for the market. This process includes:
  • Deciding when to put your property on the market.
  • Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
  • Estimating probable net proceeds.
  • Advising you on how to make your property more appealing to potential buyers.

Marketing Your Property
  • Ordering a "FOR SALE" or "FOR LEASE" sign to be placed prominently on your property.
  • Developing a flyer/brochure highlighting the features and benefits of your property.
  • Developing a property-specific web site with photos, maps and supporting documents.
  • Introducing your property to local commercial real estate practitioners and economic development organizations. 
  • Submitting your property to multiple internet portals to insure exposure to the buying community.
  • Contacting neighboring owners and tenants to promote the property.
  • Advertising your property at regular office meetings and area broker meetings.
  • Featuring your property on our web site and syndicating via e-mail to buyers and tenants.


Managing the Transaction

Negotiating the Offer

Your Agent will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Agent will leverage their experience and skills to advocate your interests:
  • Reviewing the contract and obligations before you sign.
  • Explaining how contingencies and release clauses work.
  • Protecting you from signing a "blank check" for unknown problems or repairs.
  • Defining legal disclosure requirements.
  • Orchestrate the offer process for "back-up" offers, if necessary.
Throughout the negotiation, your Agent will provide you with a professional, objective point of view, but the final decision of accepting an offer is yours.

After the Offer is Accepted

Once an offer is accepted, your Sales Associate will manage all the details to make the process as stress-free and efficient as possible:
  • Staying in contact with the buyer's agent to ensure a smooth close and/or move-in.
  • Following up on the progress of the buyer's loan (if applicable).
  • Monitoring all resolutions of contingencies and their deadlines.
  • Assisting you if a conflict with the buyer arises.

Finalizing and Closing the Transaction

Finalizing the process includes reviewing all closing documents and ensuring that all parties have completed the necessary steps and that all legal requirements for transfer and/or occupancy have been met.